Why Material Matters More Than You Think

When we talk about sheet masks, most conversations focus on ingredients.

Peptides. Ceramides. Hyaluronic acid.

But before any ingredient can support your skin,

there is one thing that matters first - the material that delivers it.

Not all masks are created equal.

And the difference often comes down to what the sheet itself is made of.

The Limits of Conventional Sheet Masks

Most everyday sheet masks are made from non-woven fabric or cotton-based materials.

They are lightweight, accessible, and easy to mass-produce — which is why they are so common.

However, they also come with limitations.

• They sit on top of the skin rather than adapting to it

• Air pockets can form, reducing contact and consistency

• Essence tends to drip, evaporate, or absorb unevenly

• Movement causes shifting, folding, or lifting

This is why many sheet masks require you to lie down and stay still.

The delivery system itself is doing very little work.

What Is Bio-Cellulose?

Bio-cellulose is fundamentally different.

Rather than being woven or pressed, bio-cellulose is created through a natural fermentation process, often using coconut water. During fermentation, microorganisms produce an ultra-fine cellulose network that is later purified and shaped into a mask.

The result is a material with a completely different structure.

• Fibres that are dramatically finer than standard sheet masks

• A gel-like, flexible texture

• Exceptional conformity to facial contours

Instead of sitting on the skin, bio-cellulose behaves like a second skin, wrapping closely around every curve.

Why Bio-Cellulose Is Considered Premium

Bio-cellulose is not classified as premium because of branding.

It is considered premium because of how it performs and how it is made.

• Complex production process

  Fermentation, purification, and stabilisation require time and precision.

• Superior delivery efficiency

  The dense micro-fibre structure holds moisture and active ingredients close to the skin, allowing more consistent contact.

• Comfort-first interaction

  Minimal friction, no pulling, and no harsh adhesion.

This is why bio-cellulose masks are commonly used in post-treatment care, professional skin clinics, and recovery-focused routines.

The Difference You Can Feel

People often describe their first experience with a bio-cellulose mask in similar ways.

• The mask settles onto the skin almost instantly

• It stays in place even while moving

• There is no dripping or slipping

• Skin feels calm, supported, and evenly hydrated after removal

• Comfort continues well beyond the moment the mask is taken off

These effects are not only about what is inside the formula.

They come from how the formula is delivered.

Where the 72 Medi Cream Mask Fits In

The 72 Medi Cream Mask was designed with this exact principle in mind.

• Medical-grade bio-cellulose sheet

• A cream-based essence that stays where it is needed

• A focus on comfort, recovery, and balance — not intensity

Rather than creating a short-lived boost, the goal of this mask is to support the skin in a way that feels stable and sustainable.

Hydration and comfort are designed to linger — not disappear by morning.

This is not a mask that tries to push your skin.

It allows your skin to reset, settle, and recover at its own pace.

A More Thoughtful Way to Mask

Skincare does not always need more steps or stronger solutions.

Sometimes it simply needs better delivery.

Bio-cellulose masks represent a shift away from excess and towards efficiency —

less waste, less disruption, and more consistent support.

If your skin feels easily overwhelmed, tired, or less resilient than it used to,

choosing a mask made with intention — not just ingredients — can make all the difference.

That philosophy is exactly what sits behind the 72 Medi Cream Mask.

Quietly supportive. Purpose-driven. Designed for real skin, in real routines.